Article / Updated 03-26-2016
Most bars are fully stocked bars, so patrons can order their favorite cocktails, such as a gin and tonic, Crown and Coke, or margarita. But many bar owners create specialized drink menus to steer patrons toward unique beverages and cocktails that customers can only get at their place. Spend some time thinking about what kinds of drinks you want to be known for, and then create a menu to match.